ADAM ETTINGER (email: "adam" at  the Alliance Counsel domain. )

Mr. Ettinger brings extensive technology law expertise to his clients, drawing on his work counseling early-stage technology clients in private practice, and as in-house counsel. In the last six years, he has helped to launch some of the leaders in new technology: DeviceScape (wireless networking), Connexus Corp. (online advertising), PacketHop (MESH networking), PowerSet (Internet search), Social Concepts (social networking), and others. Other leading companies have engaged him to help them develop and deploy their products: Tak Imaging (Imaging semiconductors), Birkenstock (on-line retail), Digital 5 (entertainment networking, acquired by Macrovision), Data Circle (healthcare software), and Keri Systems (facility security systems).

He previously counseled industry leaders in the semiconductor, software, and Internet industries. Clients included Intel, AMD, Magma Design, NexGen, S3, Network Solutions Inc. (NSI), NETCOM, Internet Devices, Briefing.com, PeopleSupport, Pointcast, and Remarq.

Mr. Ettinger previously served SmartAge Corp. as its chief corporate counsel. There, he concluded over $47M in private financings led by Accel Partners and Softbank, and the filing of the company's IPO in March 2000. Mr. Ettinger also crafted and negotiated strategic alliances and business development agreements with AT&T, AOL, CommTouch, DoubleClick, Excite@Home, Go (Infoseek), iMall, NetObjects, Screaming Media, and other companies.

Before SmartAge, Mr. Ettinger represented high-technology companies in the Silicon Valley office of Pillsbury Winthrop LLP (former Pillsbury Madison & Sutro LLP) in its Corporate Securities, Technology and International Transactions practice groups. His practice focused on strategic alliances, business development, intellectual property transactions, financings and technology-related law.

Before law school, Mr. Ettinger programmed the first unclassified database to track nuclear proliferation as a staff member of the Center for International and Strategic Affairs (CISA). As a Systems Consultant with AT&T Computer Systems, Mr. Ettinger managed the technical integration of complex computer systems and networks, and marketed computer systems and consultancy services.

Mr. Ettinger earned his Juris Doctorate in 1994 from Boston University, where he founded the Boston University Journal of Science and Technology Law. He also completed studies in international intellectual property at Oxford University. Mr. Ettinger earned his Bachelor's degree at the University of California, Los Angeles (UCLA), with studies at the Hebrew University, Jerusalem.

Mr. Ettinger served on the Executive Committee for Law Practice, Management and Technology of the California State Bar Association. He is also a member of the Licensing Executives Society and the Computer Law Association.


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